Red started 3 Shades of Blue towards the end of the 2006-07 season, as the fans were hoping to get lucky in the lottery and select Greg Oden or Kevin Durant. (We all know how that played out.) He wanted Grizzlies' fans to have a source of information and commentary equal to what other teams' fans had with the various blogs out there. So began a wild ride that continues even now. From a fan in the cheap seats to an ESPN-sponsored journalist.